About this document
Customer Lifetime Value in Retail Banking by zubaeerul.i is a document available to read on EtoBox.
This thesis explores the modeling of Customer Lifetime Value (CLV) in the retail banking industry, specifically in collaboration with the Swedish bank SEB. It evaluates various modeling approaches, identifying the computer science and econometric methods as suitable for further investigation, with findings suggesting that the econometric approach offers higher interpretability while the computer science approach provides better predictive accuracy. The work concludes that modeling considerations should be t
- Author
- zubaeerul.i
- Language
- EN