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What is Factors Influencing Halal Transport Adoption about?

This study investigates the factors influencing the adoption of Halal transportation among food manufacturers in Malaysia using the Technology, Organization, and Environment (TOE) framework. Key findings indicate that cost, perceived benefits, and customer pressure positively affect the intention to adopt Halal transportation, while organizational readiness was found to be insignificant. The study highlights the role of top management attitude as a moderating factor in the relationship between perceived ben

Author

Kem Cay

Language

EN