About this document
Consumer Behavior Changes in COVID-19 by Jamal Yusufi is a document available to read on EtoBox.
1) The document discusses consumer behavior during the COVID-19 pandemic. It outlines changes in consumption patterns, including panic buying of essential goods and increased digital streaming. 2) Five stages of consumer behavioral response are identified: proactive health-minded buying, reactive health management, pantry preparation, quarantined living preparation, and restricted living. Generational differences in purchasing responses are also noted. 3) The document provides suggestions for organizatio
- Author
- Jamal Yusufi
- Language
- EN