About this document

Fancì Club International Marketing Report by Hậu Vũ is a document available to read on EtoBox.

This document is the final report for an international marketing class submitted by students Vu Duc Hau and Ho Phu Din. It examines expanding the Vietnamese fashion brand Fanci Club into the international market. The report analyzes the fashion industries in Vietnam and globally. It then selects the US market for expansion and provides a market analysis. Strategies are proposed for segmentation, targeting, positioning, and adapting the marketing mix for the US market. The report concludes with a budget for

Author

Hậu Vũ

Language

EN