Opening book details…
Can I read Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) on EtoBox?
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) by Patricia Rossi & Nina Krey [Rossi, Patricia & Krey, Nina] is a nonfiction available to read on EtoBox.
What is Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) about?
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomen
Who reads Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Patricia Rossi & Nina Krey [Rossi, Patricia & Krey, Nina]
- Publisher
- Springer
- Published
- 2019
- Language
- EN
- ISBN
- 9783093624001
- Category
- nonfiction
- Subjects
- Biography, Memoir, True Crime
More by Patricia Rossi & Nina Krey [Rossi, Patricia & Krey, Nina]
Browse all works by Patricia Rossi & Nina Krey [Rossi, Patricia & Krey, Nina]
Similar books
- Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress (Developments ... of the Academy of Marketing Science) — Mark D. Groza, Charles B. Ragland (2016)
- Marketing transformation : marketing practice in an ever changing world : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) — Nina Krey Patricia Rossi (2018)
- Mobile Marketing : Finding Your Customers No Matter Where They Are — Cindy Krum (2010)
- Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers — Mark Ingwer (2012)
- Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference ... of the Academy of Marketing Science) (2018)
- Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers — Andrew R. Thomas, Dale M. Lewison, William J. Hauser, Linda M. Foley (2006)