About this document
Telecommunications Market Segmentation Insights by Sheraz Haillians is a document available to read on EtoBox.
The document discusses two ways to segment the telecommunications market: sequential segmentation into price-oriented, solution-oriented, and strategic-value customers, and segmentation based on usage rates into heavy, medium, and light users. It also identifies opportunities for the telephone company from customer complaints, such as providing effective customized services to increase loyalty, identifying service problems to reduce failures, and distinguishing valuable from less valuable customers.
- Author
- Sheraz Haillians
- Language
- EN