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What is Barriers to B2B Service Recovery Explained about?

This paper identifies barriers to effective service recovery (SR) in B2B markets, particularly in the context of IT-based services. Using a four-phased methodology, it prioritizes 12 key barriers, with technology obsolescence and poor top management commitment identified as the most significant challenges. The findings emphasize the importance of strategic decision-making to mitigate these barriers and enhance SR processes in B2B settings.

Author

adithyas anand

Language

EN