About this document

Influencers by kamryncruz134 is a document available to read on EtoBox.

This study investigates the influence of social media influencers (SMIs) on consumer behavior, focusing on the role of parasocial relationships (PSRs) and product involvement. It finds that not all Instagram followers develop PSRs with SMIs, and only those with high product involvement exhibit strong PSRs, which in turn enhance the SMI

Author

kamryncruz134

Language

EN