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What is Adidas: History and Marketing Strategy about?

Adidas was founded in Germany in the 1920s by Adi Dassler. It began as a small operation making 50 pairs of shoes per day by hand. Over the decades, Adidas grew to become a global leader in athletic shoes and sports apparel through product innovation and sponsoring major sporting events. In the 1990s, Adidas lost market share to Nike but has since rebounded through strategic partnerships and branding campaigns like "The Brotherhood" with NBA players. The company uses various advertising methods like televis

Author

Steffi Jose

Language

EN