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This thesis investigates the factors influencing customer satisfaction in corporate banking services at Myanma Apex Bank, highlighting the impact of service quality, corporate image, customer trust, and operational processes. A survey of 333 corporate clients revealed that service quality has the highest influence on satisfaction, which in turn affects customer retention. The study suggests that Myanma Apex Bank can enhance customer satisfaction by focusing on these key areas while addressing concerns about

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ngoxuanhieu.ssg

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EN