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What is Mobile Banking Satisfaction & Loyalty Insights about?

This study investigates the relationship between customer satisfaction and loyalty in mobile banking, focusing on the moderating role of Technology Readiness. Findings indicate that optimism and innovativeness positively influence this relationship, while discomfort and insecurity negatively affect it, suggesting that banks should tailor their strategies to address varying levels of user readiness. The research emphasizes the importance of understanding individual psychological traits to enhance customer lo

Author

Aulia Zahra

Language

EN