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Buyer Decision Process for New Products by Trà My Phan is a document available to read on EtoBox.

What is Buyer Decision Process for New Products about?

The document discusses the buyer decision process for new products, emphasizing that new products are perceived as new by consumers regardless of their actual market presence. It outlines the adoption process, which includes stages of awareness, interest, evaluation, trial, and adoption, suggesting that marketers should facilitate consumer progression through these stages. Additionally, it touches on how product characteristics can influence the rate of adoption among different consumer categories.

Author

Trà My Phan

Language

EN