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What is Understanding Business Environments about?
The Business Environment encompasses economic, social, legal, technological, and political factors that influence business operations and marketing strategies. It is divided into Micro Environment, which includes direct influences like suppliers and customers, and Macro Environment, which consists of broader forces such as economic and political conditions. Environmental scanning is crucial for identifying opportunities and threats, formulating strategies, and adapting to changes in the business landscape.
- Author
- SAN GOW
- Language
- EN