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The Psychology of Attitude Change and Social Influence by Philip G. Zimbardo, Michael R. Leippe is a nonfiction available to read on EtoBox.

What is The Psychology of Attitude Change and Social Influence about?

This Text, Part Of The Mcgraw-hill Series In Social Psychology, Is For The Student With No Prior Background In Social Psychology. Written By Philip Zimbardo And Michael Leippe, Outstanding Researchers In The Field, The Text Covers The Relationships Existing Between Social Influence, Attitude Change And Human Behavior. Through The Use Of Current, Real-life Situations, The Authors Illustrate The Principles Of Behavior And Attitude Change At The Same Time That They Foster Critical Thinking Skills On The Part Of The Reader. A World Of Influence -- Influencing Behavior: Taking Direct Approaches -- Influencing Attitudes Through Behavior: When Doing Can Become Believing -- Changing Attitudes Through Persuasion: Take My Words For It -- Making Persuasion Last: The Persistence And Behavioral Consequences Of Attitude Changes -- Resisting And Embracing Influence: The Yin And Yang Of Persuasions -- Influence, Awareness, And The Unconscious: When What Your Don't Know May Change You -- Influence And The Legal System: Trying Experiences -- Social Influence In The Service Of Health And Happiness -- Appendix A: Research And The Experimental Method -- Appendix B: Measuring Attitudes And Their Compone

Who reads The Psychology of Attitude Change and Social Influence?

Author

Philip G. Zimbardo, Michael R. Leippe

Publisher

McGraw-Hill; McGraw-Hill Humanities/Social Sciences/Languages

Published

1991

Language

EN

ISBN

9780070728776

Category

nonfiction

Subjects

Sociology, Psychology, Social Science