About this document
Consumer Preferences for Credence Produce by Laimis Jodkonis is a document available to read on EtoBox.
This document summarizes research on consumer preferences for credence attributes in fruits and vegetables. It begins by defining search, experience, and credence goods and explains that credence attributes related to environmental and social outcomes are increasingly important in consumer decisions. The document then reviews studies that have identified and ranked important credence attributes for fresh produce using stated preference techniques like contingent valuation and choice experiments. Key attribu
- Author
- Laimis Jodkonis
- Language
- EN