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Smoodh: Parle Agro by Arshi Malik is a document available to read on EtoBox.

What is Smoodh: Parle Agro about?

Parle Agro launched a new flavored milk product called Smoodh in 2021. Smoodh comes in chocolate and toffee caramel flavors in 85ml tetra paks priced at Rs. 10. Parle Agro developed Smoodh over several years through market research and testing over 1,000 prototypes before launching. Smoodh is targeted at children and adults and has seen success capturing market share.

Author

Arshi Malik

Language

EN