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What is Market Segmentation and Positioning Strategies about?

This document discusses market segmentation, targeting, and positioning strategies. It defines market segmentation as identifying distinct customer groups based on characteristics and needs. There are various ways to segment markets, such as demographically, geographically, or by customer behavior. Once segments are identified, companies evaluate them based on criteria like segment size, growth potential, and attractiveness. The most appealing segments are then targeted with tailored marketing mixes. Produc

Author

अभिषेक रेग्मी

Language

EN