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Can I read Artificial intelligence: the way ahead for employee engagement in corporate India on EtoBox?
Artificial intelligence: the way ahead for employee engagement in corporate India by Manisha Saxena; Dharmesh K. Mishra is a Social Sciences article available to read on EtoBox.
What is Artificial intelligence: the way ahead for employee engagement in corporate India about?
Purpose -Employee engagement (EE) can result in multiple positive impacts not only on the individual and his/her team but also on the organisational and financial outcome of the business. If artificial intelligence (AI) can be used as a tool to facilitate EE, organisations will be more than satisfied to adopt it. The paper aims to study the penetration of AI for EE in corporate India. Design/methodology/approach -Based on the information gathered through secondary research, a framework of questions was built and sent to some senior people in the area of AI and HR to check for its completeness. Respondents based on inclusion criteria were selected through random purposive sampling to be a part of the study. A total of 23 respondents participated in the study. Qualitative data analysis of the transcripts was conducted using MAXQDA 2022 (Verbi Software, Berlin, Germany), which is a qualitative data analysis software. Multiple readings were undertaken to identify the patterns and relationships in the data. Findings -The participants described a variety of issues while using or planning to use AI for EE. Some of the issues mentioned were related to cost, challenges, mindsets and attitud
Who reads Artificial intelligence: the way ahead for employee engagement in corporate India?
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Manisha Saxena; Dharmesh K. Mishra
- Publisher
- Emerald
- Published
- 2023
- Language
- EN
- Field
- Social Sciences