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What is Marketing Information System Overview about?

The document discusses a video about marketing information systems. A marketing information system is a type of management information system designed to help with marketing decision making. It has four main components: an internal reports system, marketing research system, marketing intelligence system, and marketing decision support system. These components improve upon regular management information systems by obtaining internal company data and external market research. A marketing information system ca

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lrnn05brcln

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EN