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Effectiveness of Email Marketing Study by Pratham Gulati is a document available to read on EtoBox.

What is Effectiveness of Email Marketing Study about?

The document discusses a study on the effectiveness of email marketing among college students. The study found that while students frequently receive and use email, only about 60% respond to emails used for marketing purposes. Key factors that influence the effectiveness of email marketing identified in the study include the features and content of the emails as well as maintaining good relationships with customers.

Author

Pratham Gulati

Language

EN