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About this Psychology article
Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses by ARJUN CHAUDHURI; ROSS BUCK is a Psychology article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Psychology.
- Author
- ARJUN CHAUDHURI; ROSS BUCK
- Publisher
- John Wiley and Sons; Oxford University Press; Wiley-Blackwell; Oxford University Press (OUP) (ISSN 0360-3989)
- Published
- 1995
- Language
- EN
- Field
- Psychology (Social Sciences)