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What is E-commerce Trends and Challenges in Pakistan about?

E-commerce has grown rapidly in developing countries like Pakistan, though challenges remain. Past growth has been significant but uneven, with the current market estimated at PKR 99.3B in FY18, up 92% from FY17. However, Pakistan lags developed nations in key areas like infrastructure, online payment options, and customer adoption due to issues like low banking penetration, cultural preferences for in-person shopping, and privacy/security concerns. If these challenges can be addressed, Pakistan has strong

Author

Ramlah Ejaz

Language

EN