About this document
Summer Internship Project Report 28 by Riya Khot is a document available to read on EtoBox.
The study examines how Mahek Agro Industry utilizes digital media for marketing and customer engagement in the FMCG sector, focusing on tools like WhatsApp, Email, and Social Media. It finds that digital promotion enhances product awareness, customer satisfaction, and feedback collection, with WhatsApp Broadcasts being particularly effective. The research concludes that integrating digital marketing with feedback mechanisms significantly improves marketing performance and strengthens relationships with cust
- Author
- Riya Khot
- Language
- EN