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What is 2020 Mobile Banking Acceptance 09 about?

This study analyzes the adoption of mobile banking by farmers in Brazil. A survey was conducted of 115 farmers near 20 cities in Minas Gerais. The main determinants of mobile banking use were perceived ease of use, perceived usefulness, and trust. However, social influence had a negative relationship with mobile banking use, contrary to most literature. The study contributes to understanding how technology benefits farmers financially.

Author

Che Soh bin Said Said

Language

EN