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Internal Marketing by Iwowo Aduragbemi Emmanuel is a document available to read on EtoBox.

What is Internal Marketing about?

This study investigates the effects of internal marketing on consumer behavior at Nigerian Breweries Plc in Shagamu, Ogun State, focusing on internal communication, training and development, and employee empowerment. The research employs a descriptive survey design, collecting data from 200 questionnaires, revealing that effective internal marketing practices enhance customer satisfaction and loyalty. The study concludes that internal marketing is crucial for translating organizational practices into positi

Author

Iwowo Aduragbemi Emmanuel

Language

EN