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Old World and New World Sparkling Wines: Consumer Decisions and Insights for Retailers by Aaron Adalja; Florine Livat; Bradley Rickard; Alex Susskind is a Business, Management and Accounting article available to read on EtoBox.

What is Old World and New World Sparkling Wines: Consumer Decisions and Insights for Retailers about?

The objective of this research is to examine consumer demand for sparkling wines. We developed a laboratory experiment to collect data on consumers’ willingness to pay (WTP) for selected wines from France, Spain, and the United States (Finger Lakes) under different information treatments. Our results suggest that expenditures and consumption frequency for all wines are most important to WTP and notably that familiarity with sparkling wines was relatively important for the “local” U.S. wine among the consumers in our sample. We discuss the important implications of our findings for managers of small U.S. wineries building their reputations and for restaurants and other food service outlets interested in attracting a broader consumer base.

Who reads Old World and New World Sparkling Wines: Consumer Decisions and Insights for Retailers?

Author

Aaron Adalja; Florine Livat; Bradley Rickard; Alex Susskind

Publisher

SAGE Publications (ISSN 1938-9655)

Published

2020

Language

EN

Field

Business, Management and Accounting (Social Sciences)