Can I read Advances in Customer Relationship Management on EtoBox?

Advances in Customer Relationship Management by Daniel Catalán-Matamoros is a nonfiction available to read on EtoBox.

What is Advances in Customer Relationship Management about?

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.

Who reads Advances in Customer Relationship Management?

Author

Daniel Catalán-Matamoros

Publisher

INTECH Open Access Publisher

Published

2012

Language

EN

ISBN

9789535105169

Category

nonfiction

Subjects

Management, Management & Leadership, Business