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What is Organic Food Consumption in Poland Motiv about?

This study investigates organic food consumption in Poland, revealing that consumers perceive organic food as healthier, more expensive, and of higher quality than conventional food. Key motives for purchasing include healthiness and ecological concerns, while barriers consist mainly of high prices and low availability. The research involved a survey of 1000 consumers, highlighting the importance of understanding consumer perceptions and behaviors to enhance the organic food market in Poland.

Author

Fauzia Arionanda

Language

EN