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What is Baskin Robbins Brand Analysis Delhi NCR about?

This document is a summer project report submitted by Pavan Gupta to fulfill requirements for a postgraduate diploma in management. The report provides a comparative brand analysis and study of promotional schemes of Baskin Robbins ice cream shops in Delhi and surrounding areas. It includes an introduction to Baskin Robbins and its competitors, a literature review, research methodology used, data analysis and findings from a primary survey conducted in Delhi, and conclusions and recommendations. The report

Author

Anuj Kumar Singh

Language

EN