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MNC Strategy Development Guide by isogonshielamae is a document available to read on EtoBox.

What is MNC Strategy Development Guide about?

The document outlines a group activity for a course on International Business and Trade, focusing on strategies for transforming a local company into a multinational corporation. Students are required to select a local company and a target country, develop strategies for production, marketing, and distribution, and prepare a presentation to explain their choices. A rubric is provided for evaluating the presentations based on market research, production, marketing, distribution strategies, and delivery.

Author

isogonshielamae

Language

EN