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Analyzing BBBC Customer Purchase Trends by Joana Tomé is a document available to read on EtoBox.
The Ordinary Linear Regression model found that gender, amount purchased, frequency, recency of last purchase, and number of certain book types purchased significantly influenced purchase of the art history book. However, this model is not appropriate since the dependent variable is binary. The RFM model assigned scores to recency, frequency, and monetary value and sorted customers by total RFM score. It found the highest response rates were in the top 10% and 20% deciles, who on average spent the most mo
- Author
- Joana Tomé
- Language
- EN