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Customer Experience Analysis in Fashion E-Commerce by Mariana AngeLia is a document available to read on EtoBox.

What is Customer Experience Analysis in Fashion E-Commerce about?

This document discusses a study analyzing customer experience (CX) of online shopping for fashion products on the Lazada.com site in Indonesia. The study used a descriptive analysis approach and surveyed 400 customers. The results showed that the level of customer experience for online fashion shopping on Lazada.com was in the good category. The highest percentage for customer experience was problem solving, also in the good category, while the lowest was accessibility, still in the good category.

Author

Mariana AngeLia

Language

EN