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Comprehensive Guide to Marketing Strategies by adriana zugasti is a document available to read on EtoBox.

What is Comprehensive Guide to Marketing Strategies about?

The document provides a summary of key topics in business and marketing. It discusses 3 topics that are highlighted: Sales Forecasting, the 7 Ps - Extended Marketing Mix, and International Marketing. The 7 Ps refers to the traditional 4 Ps of Marketing (Product, Price, Place, Promotion) extended to also include People, Processes, and Physical Evidence. International Marketing covers marketing goods and services in other countries. The document also provides definitions and discussions of other marketing con

Author

adriana zugasti

Language

EN