Can I read FIMIX-PLS for Unobserved Heterogeneity on EtoBox?
FIMIX-PLS for Unobserved Heterogeneity by Jorge Quijano is a document available to read on EtoBox.
What is FIMIX-PLS for Unobserved Heterogeneity about?
This research note evaluates the finite-mixture partial least squares (FIMIX-PLS) method for addressing unobserved heterogeneity in partial least squares path modeling, particularly in marketing contexts. The study compares FIMIX-PLS with various data analysis strategies, highlighting its effectiveness in segmenting data and improving model accuracy. The findings underscore the importance of capturing heterogeneity in structural equation modeling to enhance empirical research outcomes.
- Author
- Jorge Quijano
- Language
- EN