Can I read Sales Techniques: D-Mart vs Big Bazaar on EtoBox?

Sales Techniques: D-Mart vs Big Bazaar by Anjali Jaiswal is a document available to read on EtoBox.

What is Sales Techniques: D-Mart vs Big Bazaar about?

The document is a project report on a comparative study of sales and promotion techniques used by D-Mart and BigBazar. It includes an introduction covering the history and growth of retail industry in India. It discusses the marketing mix and strategies of BigBazar. It also presents literature review, data analysis, research methodology covering the objectives and gap model. The report makes recommendations and conclusions on the techniques used by the two retailers.

Author

Anjali Jaiswal

Language

EN