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23224-Article Text-67239-2-10-20230224 by Indira Laksita mlati is a document available to read on EtoBox.
What is 23224-Article Text-67239-2-10-20230224 about?
The document discusses how e-service quality, trust, and customer satisfaction affect customer loyalty towards online purchases. It examines the relationships between e-service quality, trust, loyalty, and satisfaction as a mediator. The study finds that e-service quality and trust significantly influence customer loyalty, and this effect is mediated by customer satisfaction.
- Author
- Indira Laksita mlati
- Language
- EN