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What is Consumer Psychology in Marketing about?

The major psychological processes that influence consumer responses to marketing are motivation, learning, and memory. Motivation arises from needs and drives consumer behavior. Learning changes behavior through experiences. Marketers can build demand by associating products with strong drives. Memory involves short-term and long-term storage of information in associative networks of interconnected nodes and links of varying strength. Perception selects, organizes, and interprets information through selecti

Author

Swananya Mukherjee

Language

EN