Can I read Selling IT : The Science of Selling, Buying, and Deal-Making on EtoBox?

Selling IT : The Science of Selling, Buying, and Deal-Making by Sandip Mukhopadhyay; Srinivas Pingali; Amitabh Satyam is a nonfiction available to read on EtoBox.

What is Selling IT : The Science of Selling, Buying, and Deal-Making about?

Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In __Selling IT__, the book: * Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers * Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention * Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape * Includes

Who reads Selling IT : The Science of Selling, Buying, and Deal-Making?

Author

Sandip Mukhopadhyay; Srinivas Pingali; Amitabh Satyam

Publisher

Routledge India

Published

2021

Language

EN

ISBN

9780367694999

Category

nonfiction

Subjects

Technology, Science, Business