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Customer Satisfaction in OTAs: Ho Chi Minh by tranphuongthaok2 is a document available to read on EtoBox.

What is Customer Satisfaction in OTAs: Ho Chi Minh about?

The document discusses the significant impact of Online Travel Agents (OTAs) on the tourism industry, particularly in Vietnam, highlighting the importance of customer satisfaction as a key determinant for success. It outlines the research objectives to identify factors influencing customer satisfaction with OTAs in Ho Chi Minh City, focusing on elements such as information accuracy, responsiveness, functionality, security, price, and promotion. The study employs a quantitative approach, utilizing a survey o

Author

tranphuongthaok2

Language

EN