Can I read Lays on EtoBox?

Lays by Isbah Iftikhar is a document available to read on EtoBox.

What is Lays about?

Lays launched a campaign called "Fight for Your Flavor" that asked customers to submit their own potato chip flavor recipes. The recipe that received the most votes from other consumers would be produced and sold commercially, with the winner receiving a share of the profits from sales of that flavor. This strategy successfully engaged many consumers, both existing and new customers, and increased brand awareness and personal attachment to the brand according to surveys. The campaign was seen as an excellen

Author

Isbah Iftikhar

Language

EN