Can I read Understanding Product in Marketing on EtoBox?
Understanding Product in Marketing by Dr. Arunava Mookherjee is a document available to read on EtoBox.
What is Understanding Product in Marketing about?
The document discusses the concept of product in marketing. It defines product as anything that can satisfy a want or need and notes that products can be tangible goods, services, ideas, or organizations. The document outlines key characteristics of products including their tangible and intangible attributes. It describes the different levels of a product from the core benefit to potential augmented products. The document also discusses product hierarchies, mixes, and the structure of a company
- Author
- Dr. Arunava Mookherjee
- Language
- EN