About this document
Consumer Behavior During Economic Crises by Parth is a document available to read on EtoBox.
This document summarizes a research article about how consumer buying behavior changes during an economic crisis. It discusses how the global financial crisis of 2007 impacted consumers worldwide, causing uncertainty and fear about job security and personal finances. Consumers responded by decreasing discretionary spending, switching to cheaper brands, buying in larger quantities to reduce costs, and intensifying price searches online. The document also reviews literature showing that modern consumers value
- Author
- Parth
- Language
- EN