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The Honda myth : the genius and his wake by Masaaki Sato is a reference work available to read on EtoBox.
What is The Honda myth : the genius and his wake about?
From the top Japanese auto-industry journalist comes this inimatably informed account of Honda Motor Company's birth out of the ashes of World War II and subsequent rise. As gripping as it is enlightening on far more than its main subject. Sato's unbiased reckoning won him Japan's premier non-fiction award. Available in English for the first time with a new chapter exclusive to this edition and prefaced by Paul Ingrassia, <i>The Honda Myth</i> is indispensable reading for industry insiders, business leaders and car enthusiasts. <p>The first Japanese automaker to open a factory in the U.S., Honda grew its North American share in the 1970's with the introduction of the first environmentally friendly car, the Civic. Just as the manufacturer's combination of engineering excellence, racing dominance, and risk-taking was driving it into the international spotlight, however its trademark free-spiritedness threatening to take a backseat to bureacrary and complacency.</p> <p>Honda was the brainchild of two very different men. One, a genius engineer who never went to college but became the face of the company-Soichiro Honda. The other, a shrewd businessman who breezed into management and dir
Who reads The Honda myth : the genius and his wake?
It is typically read by readers who need quick, reliable lookup and repeat reference.
Common subject areas: reference, language, dictionaries and manuals.
- Author
- Masaaki Sato
- Publisher
- Vertical, Incorporated
- Published
- 2006
- Language
- EN
- ISBN
- 9781932234268
- Category
- reference
- Subjects
- Memoir, Fiction, Economics
- Rating
- 4.41 / 5 (23 ratings)
- Updated
- 2026-03-14