About this document

GST Group: B2B Marketing Strategy Revamp by chandanamgrace is a document available to read on EtoBox.

The GST Group, an Indian manufacturing company, restructured in early 2022 due to significant revenue challenges exacerbated by the pandemic. The group aims to refocus its B2B marketing strategy by understanding individual customer needs, strengthening supplier relationships, and targeting the Supply Management segment for higher profitability. By leveraging its strengths in quality and technology, the GST Group seeks to double its revenue and increase profitability by 50% over the next five years.

Author

chandanamgrace

Language

EN