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What is Globalization in Strategic Management about?

This document discusses strategic management and globalization. It explains that globalization connects businesses and individuals around the world, whether on a micro or macro level. Multinational businesses face both opportunities and threats related to factors like culture, geography, politics, laws, technology and society in different countries. While domestic firms may have some advantages, multinationals require more effort in areas like communication and implementing strategies across cultures. Globa

Author

Jhoylie Besin

Language

EN