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BMW by Harsh Bhatia is a document available to read on EtoBox.

BMW acquired Rover Group in 1994 but sold it off in 2000, retaining the MINI brand. BMW shifted MINI production from Longbridge to Cowley in Oxford. BMW launched the "New Oxford Way" program to integrate Rover and BMW cultures, improve productivity, and empower workers at the Oxford plant as it prepared to produce a new MINI. A key part of NOW was the "Working in Groups" initiative to increase worker involvement by empowering them. This led to better employee morale, reduced costs, and increased productivit

Author

Harsh Bhatia

Language

EN