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Gamification by cucvo213 is a document available to read on EtoBox.

What is Gamification about?

The document explores the impact of gamification on impulse buying behavior in e-commerce, highlighting the mediating role of psychological needs and the moderating effect of mindfulness. It presents hypotheses linking these concepts and employs a survey-based methodology for data collection and analysis. The findings aim to enhance understanding of consumer behavior in online shopping contexts.

Author

cucvo213

Language

EN