About this document

Integrated Marketing Communications Overview by SALEM, JUSTINE WINSTON DS. is a document available to read on EtoBox.

This document discusses integrated marketing communications (IMC) and its growing importance. IMC coordinates various promotional elements and marketing activities to communicate with customers in a consistent, unified way. It recognizes the strategic roles of communication disciplines and combines them for clarity, consistency, and maximum impact. IMC views marketing as an ongoing strategic process that generates short-term returns while building long-term brand and shareholder value. It strategically inte

Author

SALEM, JUSTINE WINSTON DS.

Language

EN