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Toyota by Raf M is a document available to read on EtoBox.

Toyota recovered from its 2010 crisis through three phases: (1) communicating with customers and dealers to regain trust, (2) empowering regional operations to quickly solve quality issues, and (3) improving the brand through a customer-driven vision defined collaboratively. CEO Akio Toyoda apologized to Congress and prioritized safety, quality, and volume. Empowering regions improved quality and productivity per TQM principles. The brand architecture focused on serving customers

Author

Raf M

Language

EN