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Sales Evaluation and Marketing Audit Guide by Rachit is a document available to read on EtoBox.
What is Sales Evaluation and Marketing Audit Guide about?
The document discusses evaluation and control of sales organizations. It defines sales evaluation and marketing audits. It describes analyzing the effectiveness of a sales organization through sales analysis, marketing cost and profitability analysis, and productivity analysis. The objectives of evaluating and controlling sales force performance are to improve performance, determine compensation and promotions, identify training needs, and motivate salespeople. A six-step procedure is outlined for evaluatin
- Author
- Rachit
- Language
- EN